Deceptive Counterfeiting and Purchase Intention towards Products in Anti-Counterfeit Packaging

An Empirical Investigation in Sub-Saharan Africa

  • Thomas Dobbelstein
  • Paul Mfopou Pepuere

Abstract

What are the perceived risks factors that affect the consumer decision-making process in Sub-Saharan Africa? Are perceived risks useful predictor of the price acceptance of products in anti-counterfeit packaging?

Published
2019-12-17