The impact of effectuation on the introduction of innovative products

  • Bogdan-Mircea Parnica

Abstract

Q1: How should a company handle the creation or discovery of an opportunity in the most effective way? Q2: How should an opportunity be screened when there is not enough market data available? Hypothesis: An effectuation decision making strategy has increased value for a newly created highly innovative opportunity at the beginning of the product life-cycle management process.

Published
2019-12-17