Deceptive Counterfeiting and Purchase Intention towards Products in Anti-Counterfeit Packaging

An Empirical Investigation in Sub-Saharan Africa

Authors

  • Thomas Dobbelstein
  • Paul Mfopou Pepuere

Abstract

What are the perceived risks factors that affect the consumer decision-making process in Sub-Saharan Africa? Are perceived risks useful predictor of the price acceptance of products in anti-counterfeit packaging?

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Published

2019-12-17